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The 2022 Jury is listed below.
Brand Spanking Consulting and PRCA Head Judge
Rachel has started seven multi-award winning professional service businesses, the most notable being PR agency Shine (now The Academy Media Group, of which she is Chair).
Her philosophy of developing, promoting and liberating talent has won her industry recognition including No 1 Sunday Times Best Small Company to Work For.
She is currently also working with the London Business School inspiring MBA students in Entrepreneruship, is a NED of several growth businesses and is an active start up investor.
Industry veteran Kate Addy has spent over 15 years leading comms campaigns for some of the world’s biggest brands. Her innovative work has landed multiple award-wins, including a PRCA in-house team of the year award when she led consumer comms at Huawei. As director at Ready10, one of the UK’s fastest-growing independent PR agencies, she heads up the agency’s client service offering and leads UK PR for the likes of McDonald’s and Cameo.
Axe & Saw
Tired of the PR industry, and desperate for a new era of coms, Rachel founded Axe & Saw a new purpose led agency, with diversity, inclusion and equity at its core.
With over 12 years’ experience she has built a unique offering, merging brands with culture to produce fresh new perspective to the way things are done. As a result of this she’s attracted likeminded leaders and brands willing to do the work and make a positive difference to society.
Axe & Saw are clear in their vision and values, building brands that will leave a legacy for future generations. By connecting brands with their current community and showing up in the spaces they engage with, it allows authentic storytelling to be central to each campaign.
BB Partners Advisory for Changemakers
Hannah Barlow is Co-Founder of BB Partners Advisory for Changemakers.
Hannah’s background lies in political communications, driving campaigns to improve legislation, build movements, raise public awareness, and galvanise funding on UK and global issues.
Before setting BB, Hannah was a Director at Portland Communications. She is a former elected Councillor in Hammersmith and Fulham and served as elected President of Kings College Student Union.
Hannah is a Spurs fan and regular podcast commentator on all things THFC.
Chris is an experienced healthcare communications consultant, with over a decade’s experience working on Global, European and UK communication and marketing programmes, with an expertise in digital innovation and insights having previously held the role digital insights lead for two years prior.
Chris’ move to Managing Director in 2021 followed his work leading the development of Aurora’s creative and evaluation framework, which ensures client strategies are supported by data and insights that not only help develop engaging programmes but can help prove that they make a difference.
Chris has worked across a number of disease areas but has a particular expertise in creating campaigns that made a difference to patients lives, having worked on digital strategy and patient engagement in cystic fibrosis, rare disease, oncology, diabetes and MS and has supported strategy, brand, and patient engagement for a number of pharma and medical device companies in the UK.
His expertise in digital programmes is underlined by his graduation from Google Squared, Google’s digital leadership and marketing course. He was recognized in the Industry as he was a speaker at Digital Shoreditch 2015 discussing the present and future impact of the Internet of Things, and connectivity in health and is currently on the PM Society digital interest group, informing industry direction of digital thought-leadership and innovation.
Chris was a finalist in the 2014 PRCA awards for the Young Communicator of the Year.
Charlotte is a Director within Good Relations’ consumer division where she is responsible for client success and agency performance, with a focus on delivery, growth and measurement. Charlotte has worked for some of the UK’s best known brands including B&Q, Halfords, Subway, SodaStream, Celebrity Cruises, Tourism Australia, L’Oreal and Hello Fresh.
Outside of her client work, Charlotte has been recognised in PRWeek’s 30 under 30 and awarded a scholarship as part of WACL’s ‘Future Leaders’ scheme. She is passionate about championing diversity and inclusion and represents the agency at a partnership level within VCCP’s D&I group ‘The Collective’.
Ann-Marie has over 20 years’ experience as a business communicator. She’s spent the majority of her career working in large global firms across a number of disciplines including PR, marketing, corporate affairs, media relations, change and internal communications.
A keen mentor and executive coach, she’s passionate about helping others build their confidence so they can reach their full potential.
Ann-Marie holds Chartered PR Practitioner status. She is a founder board member of PRCA REEB and sits on the IABC International Executive Board.
Neil is a creative director at The Academy and has produced campaigns for some of the world’s biggest brands and organisations including Disney, Marvel, Kellogg’s, Mastercard, Heathrow and Domino’s, for which he won a PRCA Campaign of the Year award. Neil is a former PRWeek 30 Under 30 and has won numerous other PRCA awards including International Campaign of the Year and UK Agency of the Year.
Katie is the co-founder of digital marketing consultancy OneFifty. With a career spanning in house and agency, she helps clients – from Toby Carvery and Mazda, to Sage and Airbnb – use data and behaviours to anticipate what, where, and how organisations should behave, digitally. And then makes that happen.
I have loved being in the world of Broadcast PR for over 20 years’ working with some amazing brands. Having finally set up Broadcast Revolution in 2019, I have created a new breed of broadcast consultancy set up to provide a fresh and creative way of delivering quality broadcast coverage for brands across TV, Radio and owned channels. My years of experience as a content-led Broadcast PR consultant helps our clients to deliver their communication objectives, by strengthening their media relations and content with measurable results. I still get a buzz from seeing a client on national TV or hearing them on the radio.
Jo is co-founder and Chief Client Officer at Hope&Glory, an award-winning creative agency. She previously worked at Seventy Seven PR, where she was a managing partner and before that had stints at Teamspirit and QBO. Jo leads work for clients such as Uber, IKEA, Airbnb, O2, Tourism Australia and Bulb.
Lara is a Partner at Blakeney Group. She has extensive experience advising and supporting clients across a range of sectors to build, protect and promote their reputations.
Lara joined Blakeney from BCW Global where she held the position of Senior Director within the Corporate Public Affairs team. Her career to date has seen her develop deep expertise across the corporate communications sphere, she is as comfortable advising on reputational issues as communications strategy.
She embraces complex communications challenges and builds creative and integrated solutions, working with businesses and organisations from major banks and education to FMCG, sovereign wealth funds and within highly regulated industries.
She has wide-ranging experience working with global clients, most recently within the Middle East where she supported an innovative developer within the tourism sector.
Deputy MD of Citizen Relations, Jules is an agency leader who feels passionately about creating a mentally healthy workplace. One where people can enjoy delivering great work that triggers action. To that end, Jules leads Citizen’s team of Wellbeing Ambassadors and sits on the agency’s global DEI committee.
Her industry experience spans a host of sectors across corporate, b2b and consumer audiences with a bent towards technology and FMCG. In addition to focusing on agency growth, client service and people development, Jules leads the servicing of Citizen’s P&G business and has built the agency’s successful influencer marketing offering.
Founding an award-winning tech communications consultancy, Gallium Ventures was created in order to collaborate with companies all over the world across product development through to PR and exit. As a transatlantic entrepreneur, who was born in Silicon Valley, Heather created a consultancy where we work like an in-house team with our partners and people come first. We are a talented, multicultural group, where members are supported to thrive and creativity runs through our veins.
Virgin Media O2
Alex is Director of External Communications at Virgin Media O2. Trained in broadcast journalism, she first joined Sky before moving into politics as Conservative Party’s Chief of Staff. She later joining the private sector with roles at J Sainsbury PLC, eBay and O2.
Today she oversees Virgin Media O2’s consumer PR, B2B, network and sponsorship comms. She also plays a key role in the business’s ESG agenda.
Craig Elder is Founding Partner of Edmonds Elder, an integrated digital and creative consultancy that helps the world’s biggest companies and organisations solve their most important challenges using digital.
Before starting Edmonds Elder – where clients include Centrica, Deliveroo, Marks & Spencer and the Church of England – Craig led the Conservatives’ groundbreaking digital campaign at the 2015 UK General Election.
Roi Feder is managing director of APCO Worldwide’s London office, and head of APCO Global Solutions, APCO’s geopolitical practice. He is also member of APCOs European Leadership team.
Roi advises clients on government engagement, communication programs and corporate geopolitical strategies. Previously, he served as managing director of APCOs operations in Israel.
Chloe is CEO and Founder of award-winning PR consultancy Franses –working with founders, disruptors and solutionaries who are on a mission to solve some of the world’s biggest problems at the intersection of innovation and the planet, as well as through culturally relevant campaigns.
With clients ranging from VC firms, start-ups and global funds to FMCG, entertainment, luxury and lifestyle brands and social impact organisations, Chloe is passionate about building engagement, audience, reputation, authenticity and legacy for brands, through a bespoke approach to deliver real-world impact.
The PHA Group
Shelley is responsible for the day to day operations at The PHA Group, working in partnership with her co MD Stuart Skinner to ensure the continued growth and development of the agency and its people. A Consumer & Third Sector PR specialist with over thirteen years experience working with brands in the retail, lifestyle, charity and health space, Shelley oversees several of the agency’s clients in these sectors alongside her role as Group MD. With a passion for creating a great workplace, Shelley drives the agencies People & Culture initiatives ensuring the agency supports and rewards all employees.
Currently Associate Director at Hawthorn Advisors, Salonee is a multi-disciplinary digital content strategist with a wealth of experience in brand building and community engagement. She has worked across a range of sectors, including green energy, health, and mental health, fintech, and education, helping corporates and charities improve the way they use their digital channels. In equal parts creative and analytical, her approach to comms is rooted in understanding audiences and user behaviour. She advocates for a move away from vanity metrics and towards meaningful impact measurement.
Ebony Gayle Communications
Ebony Gayle is an author, speaker and independent accredited PR and communications strategist and coach, with over 17 years of experience of advising and implementing PR and brand communication strategies and campaigns for clients. She has worked across a variety of industries including, new start-ups, professional services, health and wellbeing, education, entertainment and consumer lifestyle.
Ebony previously worked in-house where she headed up a PR team, before starting her own business and founded Ebony Gayle Communications working as an independent consultant with clients in the UK and abroad.
Ebony was the first black woman to join the board member of Women in PR UK, the co-founder of the CIPR’s independent Network for freelance PR and communication professionals, IPSE Ambassador, and diversity board member of an international executive recruitment firm.
Ebony is passionate about mental wellbeing and D&I and is the author of the no-nonsense self help guide – How to become a consultant: a guide to free yourself from the 9-5. She set up the platform 9to5workrebels.com to help empower unhappy professionals to follow their passion and is the host of 9to5workrebels podcast.
Royal College of Art
Lorna Gozzard is Director of Communications and Marketing at the Royal College of Art. She has over 20 years communications experience, starting her career in agency, at Fishburn Hedges and as a Director of Kindred; before moving in-house, to senior roles working on the physical legacy of the London 2012 Games; then at gallery and higher education institution The Courtauld, before joining the RCA.
Sinéad is Joint Managing Director at Kindred and former president of Bloom, the professional network for women in communications.
Sinéad’s expertise spans PR, social and integrated campaigns. Highlights include accelerating the adoption of electric vehicles, tackling consumer inertia around food waste and reversing a 20-year decline in milk sales.
Nadia is a Board Director at W Communications, leading the International and News divisions, which house some of the agency’s largest brands. Nadia leads on crafting detailed strategies and campaigns that expertly blend commercialism with creativity for the likes of SONY, Very.co.uk, Marriott International and MoneySuperMarket.
Matt is Director at Porter Novelli. He is an experienced communications consultant specialising in corporate positioning, media strategy, campaign development and issues management. He works with clients to help improve stakeholder relationships, mitigate risk and deliver the greatest impact from their communications.
Matt is current co-chair of the PRCA Health Group.
Emma Hazan is the founder of Sidekick Comms. With over 20 years’ experience in PR, Emma has delivered award-winning work across the tech, lifestyle and travel industries for brands such as GoPro, HomeAway, Travelex and O2
Five In A Boat
Jules Herd is a seasoned brand communications expert with over 20 years’ experience working in award winning agencies including Weber Shandwick, and as Global VP of Communications at both Deezer and HTC. Over the years Jules has developed a wealth of experience in the PR and communications industry and for the last four years been the founder and Managing Director of Five in a Boat. A bespoke agency which specialises in transformative technology, Jules and her team aim to shape the future of brands at the forefront of innovation. Jules has been voted in PR Week’s top global 300 PR professionals three times, is a conference chair and keynote speaker and is former Chair of the PRCA Council.
In addition to Five in a Boat Jules is the Chief Brand and Communications Officer for the Wottz Group, a leading manufacter of EV charging cables, as well as being the Founder and CEO of Cookham Cocktail Club. The club’s Gin No. 5 has just been named as a finalist in the World Gin Guide Awards.
Rise at Seven
Will is PR & London Director at Rise at Seven he is a digital PR expert with over 9 years of experience working with some of the world’s LARGEST brands.
Having worked in every industry from fashion, finance and gambling with brands such as Ladbrokes, Bloom&Wild, Missguided, PrettyLittleThing, GAME, Boohoo & BoohooMAN and DailyFX!
He is familiar with leading teams working in the UK, US, DE, NL and ES markets internationally.
Milk & Honey
With more than four years’ of agency experience, Kelly currently works with a range of clients across professional services, healthtech, tech, and FMCG – both consumer and B2B. Prior to joining Milk & Honey, Kelly worked at agencies in Dublin and Edinburgh, with a portfolio spanning property and construction, professional services, health, and tech, working with startups across the world to help refine their messaging. Current clients include giffgaff, Omnos, HewardMills, Luker Chocolate, and Morale.
Managing Director, Corporate Affairs & Advisory, Hill+Knowlton StrategiesA former journalist, she served as Press Secretary to a Cabinet Minister before moving to No 10 to work for the Prime Minister for over four years. Since leaving the civil service she has moved between the agency world and in-house working at the highest levels with a range of organisations including Unilever, Fujitsu, Mars, Sport England and Nationwide Building Society, Tesco, Lloyds Banking Group and the BBC.She writes and speaks extensively about D&I issues and is chair of the Fawcett Society advisory board overseeing research into pay and progression for women of colour.She was the architect of the multi-award-winning This Girl Can campaign which in its first year inspired 2.8 million women to get active.
Hollie’s previous clients have included Comic Relief, Abergavenny Food Festival and the National Trust. Now Hollie heads up Liquid’s food division managing activity for international client Maple from Canada as well as other brands including Duralex, the Royal Academy of Culinary Arts and Liquid’s new in-house venture, content creation, recipe development and event space, Kitchen by Liquid.
Hollie was named as one of PR Week’s 30 under 30 in 2020.
Effie is the former Director of PR & Comms at Hearst UK. Her teams have previously won In House Team of the Year at the Drum PR Awards 2020 and Silver for Best In House Team at the Marketing & PR Brilliance Awards 2020 as well as best PR campaign at the PRCA Awards 2021 and she has been included in the PR Week Powerbook for four consecutive years.
She was previously Communications Director at Bauer Media, leading its broadcast and then publishing arm, and she spent several years at the BBC as a journalist and working within its TV and radio businesses. Effie has led teams at many communications agencies, including Splendid Communications, Clarity, Weber Shandwick, Talk.Global and M&C Saatchi, working with some of the world’s biggest tech, media, FMCG, beauty and healthcare brands. She is a former BME PR Pros mentor and is a current Women in PR Mentor and she founded a mentoring scheme for those looking to get into luxury, publishing and media in collaboration with Creative Access specifically for those who are under-represented within this sector.
Effie has previously led teams for global brands including: P&G, Global Radio, Coty, Unilever, Johnson & Johnson, Huawei, Samsung, Microsoft, Virgin Media, Coca Cola, Diageo and Pernod Ricard.
Claire’s 25+ year career in PR began in tech where she worked for some of the world’s biggest brands. Claire also spent several years working as deputy editor for Hong Kong’s biggest circulating monthly magazine and went on to establish the region’s first green PR practice. As a director at Skout she puts her limitless enthusiasm into everything she does from business planning and client strategy – to everything in between.
Kamiqua Lake FRSA
Coldr & the UK Black Comms Network
Kamiqua is Managing Director of Coldr and the UK Black Comms Network. She is a senior PR and communications consultant who fuses creativity with strategic nous to define and redefine a brand or organisation’s purpose and deliver campaigns that matter. She has worked agency-side and in-house across a myriad of sectors and disciplines from brand PR, FMCG and consumer health to fashion, retail, corporate communications and reputation management.
Having held leading positions in global agencies, led comms for national and multinational companies, Kamiqua has used the depth and breadth of her experience to establish Coldr – a PR, communications and inclusive business consultancy to help brands show how they do better on purpose.
Kamiqua is passionate about inclusion – she is a member of the PRCA Race and Ethnicity Equity Board (REEB), mentors and coaches junior consultants and is the founder of the UK Black Comms Network, a space that empowers Black PR and communications professionals to connect, network and thrive.
Fran is the Creative Director at Splendid Communications, connecting brands with their consumers through innovative and disruptive people-first storytelling. Her experience spans automotive, food and drink, arts, heritage and culture.
Danielle is a Managing Director in the Corporate Affairs + Advisory team at Hill+Knowlton Strategies. She is an accomplished corporate communications and public affairs strategist, with 20 years’ experience building the reputation of many of the world’s high impact global brands.
Previously holding senior in-house roles at Google and Ericsson Mobile Commerce, Danielle is a trusted advisor supporting reputation management, corporate positioning, stakeholder engagement, brand building, media strategy, and crisis and issues management. Her agency experience includes WE Communications and APCO Worldwide and she has advised senior leadership at Microsoft, eBay, Danone and the International Olympic Committee (IOC) among others.
Natalie started Aduro with a simple desire to deliver creative, content and PR for clients her and the team wanted to work hard for. Aduro is a fully-integrated, award-winning agency with a drive to be creative, tenacious and effective. Natalie nurtures young talent with big dreams, and Aduro has continued to thrive by putting people at the heart of the business.
Adrian is the founder and managing director of consumer agency, Fanclub PR, and co-founder of corporate and business-to-business consultancy Humankind Communications. He’s takes a keen interest in inclusion in the PR industry and is an advisor at BME PR Pros.
Daniel has led in-house PR teams at some of the country’s most high profile public sector and charity organisations delivering agenda-setting coverage and providing calm and effective crisis management. He is currently Head of Media at the NSPCC having led the communications for the Home Secretary’s extremism advisor and managed teams at the Home Office, the disability charity Scope and Southwark Council in south London. Daniel is a father-of-three and a fan of Tottenham Hotspur.
Samir is Communications Manager, Northern Europe at Kraft Heinz.
Samir has over nine years of strategic communications experience with stints at Milk & Honey, Weber Shandwick, and Porter Novelli. Prior to working in corporate communications, Samir worked as a Policy Adviser at the Confederation of British Industry (CBI).
Speed Communications Ltd
Kelly is Managing Director of award-winning agency Speed; the largest in the South West; South West Chair; and Fellow of the PRCA.
An experienced communications specialist, she has worked across a myriad of sectors with market leaders and challenger brands, believing in the power of PR to connect people and effect positive change.
Helen Pope is a Director at OVID Health. She has more than 25 years’ experience working in PR, medical communications and publishing and has held several senior positions in global healthcare communications agencies.
Helen has worked on UK, EU and global projects across various therapy areas and led award-winning advocacy campaigns.
With nearly twenty years’ experience, Joanna is a highly skilled and versatile communications practitioner that has collaborated with some of the world’s largest and leading companies. She is passionate about helping brands and businesses navigate complex challenges and establishing bespoke, impactful and measurable solutions.
In her current role as Managing Director of Client Experience at Weber Shandwick, London, Joanna is hands on with bringing the right talent together and providing counsel to deliver integrated solutions across the agency. She is also the Client Relationship Lead for ExxonMobil across EAME, leading the delivery of integrated earned, paid, and owned solutions across B2B, consumer, sport sponsorship and retail lines of business.
Joanna’s current and previous client experience demonstrates the breadth of her sector knowledge and includes Amex, Aviva, first direct, McDonald’s, Nestlé, Pfizer, Twinings, Unilever and Warner Bros.
Simmons x Schmid
After working for pretty much every agency that would have him, Mark set up Simmons x Schmid, specialising in b2b marketing communications, in 2020. Mark’s in-house and agency career spans brand, corporate, financial and internal communications in sectors including telecoms, media, retail, FMCG, tech and financial services.
Ishtar is a Director at Edelman UK in the Health practice. She leads the strategic direction for major global clients across both human and pet health and is currently seconded as the global Inclusion and Diversity communications lead for Mars Petcare. Ishtar has a deep understanding of building and executing integrated communications programmes with business impact.
She is Co-Chair of the PRCA’s Health group and PRCA Equity and Inclusion Advisory Council member and a mental health and inclusion advocate within the industry at large.
Laura Sibley is the Managing Director running the award-winning consumer division at Brands2Life. Prior to which she held senior roles on the Board at Hope&Glory and in-house at leading tech powerhouses Sony and Samsung. Along with working with the creative powerhouse Mark Borkowski.
Agency-side, she has worked across a multitude of sectors, with her impressive past client roster including Pokémon, BT, Freesat, eDreams Odigeo, SEGA, RealD Cinema, Hostelworld, the Tessa Jowell Foundation and Buzz Bingo. The majority had integrated communications at the heart of the activity; and spanned either UK, across Europe or Globally.
John Doe Group
Magin is CSO and Managing Partner at John Doe Group where he has been leading the London branch of the agency for four years, working for clients including Instagram, Red Bull, Tesco Mobile, Under Armour and Diageo.
Anne Tyrer is Vice President, Corporate Affairs & Communications at American Express, leading the company’s PR, internal communications and corporate sustainability activities in the U.K; a role that supports all lines of business including those serving Consumer, Business and Merchant customers. Anne has been with American Express for eight years, originally joining the company to support its Small Business Saturday and Shop Small campaigns which are now in their 10th year. Anne has both in-house and agency experience and previous clients include well-known brands such as adidas, Gillette and Swiss Bank UBS.
Lauren joined the industry as Third City’s first ever PR Trainee. A decade on she sits on the board as Associate Director and oversees a mix of corporate and consumer work. This includes leading on Starling Bank and Vanquis as well as consumer brands including eHarmony and Point A Hotels.
Fleur is Head of Product PR at Sainsbury’s, overseeing consumer comms for food and drink, fashion, home and beauty.
With 13 years’ experience, Fleur began her PR career agency-side at Packer Forbes (now Four Communications) and Blue Rubicon (now Teneo) working across clients including GSK, Coca-Cola, Virgin Atlantic, Bird’s Eye and DFS. Following a three year stint in-house in Australia, Fleur joined Sainsbury’s, where she has worked across corporate, brand and consumer comms.
Highlights from Fleur’s career include Coca-Cola’s 2012 Olympic sponsorship and Sainsbury’s 150th anniversary celebrations.
Safi has been advising clients how best to communicate their stories through broadcast media since 2010 before setting up broadcast first agency BF media 18 months ago. His experience also spans International Comms, Sports and Business Development, having worked agency side at markettiers, Pitch Marketing Group and Good Relations. He founded BF media with a belief that there was a need in the sector for the combination of big agency experience and strategy with the agile and can-do attitude of a startup.
Made By Giants
James Beveridge has 40 years’ experience as a creative director leading creative teams in branding, corporate communications and design.
Formerly a founding creative partner at The Partners (now Superunion), and more recently an executive creative director at FleishmanHillard Fishburn, James was responsible for building successful brands and brand communications programmes for enthusiastic start-ups up to seasoned global conglomerates.
He started Made By Giants – with Grace Keeling – in the middle of the pandemic. He develops creative strategies and creative brand executions that drive growth for the tech giants of tomorrow.