B2B Campaign – Sponsored by 3Gem

Recognises work that involves the promotion of products and services from one business to another. Entries can relate to a niche business sector or to the business community at large.

B2B Technology Campaign

This category showcases work for technology products, services, or brands, targeted at the business market.

Best Use of Media Relations

This award recognises campaigns that use targeted media relations to achieve creative, imaginative and outstanding results. The use of supporting material may be effective when needing to stand out from the crowd in this category.

Broadcast Campaign

This award recognises campaigns that use the broadcast medium effectively, either on its own or as part of an of an integrated programme of PR and targeted marketing activity. This can include podcasts, radio, TV, film, and entertainment.

Consumer Campaign  – High Budget 

(More than £50,000)

This category will recognise work that involves the promotion of products or services to consumers, working with a high budget (above

£50,000). This category is open to the private, public, or charitable sectors.

Consumer Campaign – Low Budget 

(Less than £50,000)

The winning entrant will display successful use of a low budget (less than £50,000), involving the promotion of products or services to consumers. This category is open to the private, public or charitable sectors. Judges will be paying particularly close attention to budgets, ensuring that the winning entry has shown sufficient financials, while retaining innovation and creative thinking.

Consumer Technology Campaign – Sponsored by 3Gem

This award highlights work for technology products, services, or brands, targeted at the consumer market.

Corporate, Financial, and Investor Relations Campaign

This award showcases work across the whole range of financial PR, including investor relations, stakeholder engagement, and corporate affairs.

Crisis, Issues, or Reputation Management

Entries will recognise the work undertaken in a crisis situation and/or managing difficult issues, or a threat to your client’s reputation. This might be by promoting an alternative perspective, or indeed by keeping an issue out of the media altogether. The successful entry will show effective communication strategy, including objectives and method deployed in a time of crisis. Judges are especially aware of the need for discretion in this category.

Digital and Social Media Campaign

This category will highlight the campaigns that include a large element of digital and social media work. This can be individually or as part of an integrated programme of PR and targeted marketing activity. If a part of a longer-term project, clear aims and outcomes of the overall goal should be identified as well as the specific activity.

Diversity, Equity, and Inclusion Campaign
This award showcases work furthering efforts towards a more diverse, equitable and inclusive society. This could include both internal or client work and might be focused on ethnicity, age, disability, sexuality, gender identity, religious belief, socioeconomic background, educational attainment, neurodiversity or any other aspect of diversity.

Employee Engagement or Internal Communications Campaign
This award recognises campaigns that use internal communications to engage staff, drive organisational change, deliver increased stakeholder value, or change an organisation’s ethos. Entries should detail how on-going strategy has shown significant improvement and further engagement within the internal team.

Event/ Launch of the Year
Entries in this category should demonstrate how PR has been effectively used to launch a new product or service, built an audience for an event or developed a relationship with the public to secure the reputation of the event, product or service.

Health and Wellbeing Campaign

This category will cover work across the whole range of healthcare and well-being PR, including the NHS, private healthcare, pharma, and medical research (including animal research). Campaigns and/or projects could relate to a healthcare issue, consumer healthcare product, facility, or initiative.

In-House Campaign
This campaign is aimed at identifying and celebrating a campaign run by an in-house team (solely), displaying creativity, innovation, the ability to raise awareness and delivering meaningful results. Details of the campaign, including outcomes achieved and approximate budget, should be included in the submission.

International Campaign 

This award recognises work by a UK organisation that engages international media, clients or stakeholders. The campaign must have run over a minimum of two countries excluding the UK and clear identification of how the campaign may have been altered, if applicable, to the different markets.

Not-for-Profit and Charity Campaign

This category will recognise work by/or on behalf of charities, voluntary and not-for-profit organisations. If there is a fundraising aspect to your entry, you must include an explanation of how the entry has contributed to the financial stability or fundraising objectives of the organisation.

Public Sector, Value for Money Campaign – Sponsored by YPO

Open to local authorities, public sector agencies, local bodies, and government departments. The winning entrant will have displayed work on a singular specific topic that has shown effective and impressive results in the public sector. This could include topical societal issues, the environment, health, or crime.

Purpose Campaign

Recognising societal need, impact made, employee engagement, CEO activism and links to the UN Sustainable Development Goals. The winning entry will need to show clear evidence of the campaign’s ultimate impact, as well as demonstrating a strong link to business objectives. One-off campaigns with a strong rationale will still be considered.

Transport Campaign
Identifies work across the transport PR sector. This can include motor manufacturers, trade bodies, or work aimed at customers and driving sales. Work could cover campaigns relating to transport services, initiative, and products.

Also on the night the PRCA will award winners for:
– Campaign of the Year
– Best Use of Planning, Research and Evaluation in a campaign sponsored by CARMA.
(If you enter a campaign category you are automatically entered into the running for both of these).

Young Communicator of The Year

– Free for PRCA Members to enter/nominate, £50 + VAT for Non-Members –

This award recognizes and celebrates outstanding achievement in communication by talented individuals under 35 years old (as of the final entry deadline, July 18th, 2024). The award is open to both in-house communicators and those working within consultancies. Winners will be chosen based on their exceptional work within their organization and contributions to the wider PR industry. There are two sub-categories:

• Young Communicator of the Year Award – Account Director level and below
• Young Communicator of the Year Award – Associate Director level and above

Please note: Shortlisted nominees must be available for an interview on Monday 7th October, 2024, as part of the judging process.

PR Leader of The Year
Judges will look for an individual (or joint heads) who have succeeded in making communications a strategic priority within their organisation, supporting or leading the organisation’s broader objectives.

The individual (or joint heads) will have shown outstanding performance, made a significant contribution to the industry and to their organisations. Nominations for this award can be made by the individual or a colleague and organisations can submit any number of entries.

Please note: If you enter this award and are shortlisted, you will need be available for interview on Monday, 7th October, 2024, as a part of the judging process.

Francis Ingham Outstanding Contribution to the Industry
– Free for PRCA Members to enter/nominate nominate, £50 + VAT for Non-Members –

This award celebrates individuals who have exemplified excellence, creativity, and effectiveness in the field of public relations. Recipients of this award will have demonstrated outstanding leadership, integrity, and a commitment to elevating the practice of public relations to new heights. Their achievements will serve as inspiration to their peers and set a standard of excellence for the industry as a whole.

Industry Trailblazer of the Year
– Free for PRCA Members to enter/nominate, £50 + VAT for Non-Members –
This award gives recognition to an individual for their outstanding commitment to innovation and creating a more equitable and inclusive environment. The Award recognises outstanding achievements in an area of work that promotes diversity, equity, and inclusion (DE&I) and/or sustainability in the industry. Nominations for this award can be made by the individual or a colleague.

Best Team Approach to Diversity, Equity and Inclusion

For judging criteria and information on what to include in your entry, please download our UK Awards Toolkit on the homepage.

This award recognises an PR agencies or in-house PR teams championing diversity, inclusivity and change within the industry. This could include both internal or client work to attract and retain a more diverse workforce, to ensure that talent from all backgrounds is reaching leadership levels, or to engage with, and learn from, diverse audiences in new ways that deliver measurable communications or business success. The winning entry will show clear evidence of the positive impact that the work of the PR agencies or in-house PR team is having on diversity. Please note: If you enter this award and are shortlisted, you will need be available for interview on Monday, 7th October, 2024, as a part of the judging process.

Best Team Approach to Sustainability
This award celebrates environmental best practice. It  recognises work to improve the carbon footprint of a business or agency. Work should include footprint measurement and action, initiatives and policies to reduce environmental impact and evidence of progress as well as transparent reporting and roadmaps.

Specialist Consultancy of the Year
This category is open to any UK-based consultancy or team within a consultancy that specialises in a specific sector or PR discipline. Essentials to include: number of employees, date of incorporation, and details of turnover (acquisitions must be disclosed). Judges will be looking for clear objectives and analysis of performance alongside budgets, growth, and retention within staff and client base. Financial performance and growth will be assessed, and consultancies will be commended for their dedication to diversity. Please outline initiatives you may have in place to encourage under- represented groups. More information can be obtained from the Rules of Entry page on the PRCA UK Awards website.

New Consultancy of the Year

This category is open to any independent UK-based consultancy, whether multi-discipline or niche, founded up to 24 months prior to the entry deadline, 18th July 2024. The consultancy must be an independently formed company, not a subdivision of an existing practice. Consultancies which have been formed as part of a merger or acquisitions are not eligible. Essentials to include: number of employees, date of incorporation, and details of turnover. Judges will be looking for clear objectives and analysis of performance alongside budgets, growth, and retention within staff and client base. Financial performance and growth will be assessed, and consultancies will be commended for their dedication to diversity. Please outline initiatives you may have in place to encourage underrepresented groups.

Small Consultancy of the Year

This category is open to any UK-based consultancy, whether multi-discipline or niche, with a PR fee income of up to £2million.

For judging criteria and information on what to include in your entry, please download our UK Awards Toolkit on the homepage.

Medium Consultancy of the Year – Sponsored by Reuben Sinclair
This category is open to any UK-based consultancy, whether multi-discipline or niche, with a PR fee income between £2.01million and £7.5million.

For judging criteria and information on what to include in your entry, please download our UK Awards Toolkit on the homepage.

Large Consultancy of the Year

This category is open to any UK based consultancy, whether multi-discipline or niche, with a PR fee income of over £7.5million.

For judging criteria and information on what to include in your entry, please download our UK Awards Toolkit on the homepage.

In-House Team of the Year – sponsored by CARMA.

This category is open to any UK-based in-house private, not-for-profit, or public sector PR and communications team. Judges will look for the role PR and communications play in the wider organisation, effective use of resources, and general contribution to the organisation’s objectives. As with all team categories, judges will mark your entry against the following criteria: team performance, staff, financial, and innovation. More information can be obtained from the Rules of Entry page on the PRCA UK Awards website.